If Kid Cudi was the beginning, this is where we are now. When Cudi spoke on his mental state it was revolutionary. Now doing so is de rigueur. What Naomi Osaka and Simone Biles did would have been unthinkable a generation ago. Mental health has become a part of the…

There are a lot of ways to market records. Posters and flyers used to be a thing. There was whole street teams dedicated to the distribution and posting of said paper promotions. Well the person that was credited with the phenomenon of street teams, Steve Rifkind, initially had another way…

for·mu·lae: a recipe or prescription — rec·i·pe: something which is likely to lead to a particular outcome — pre·scrip·tion: a recommendation that is authoritatively put forward. Now, these are unabridged, half-cocked, simplified, third grade level online bullshit definitions, but they’ll suffice. Usually when we hear that someone is adhering to…

Def Jam. Once the powerhouse trendsetting label that gave us artists from LL to X, now was one that chased trends. One such trend that was garnering attention was Drill. In swooped the labels. King Louie signed to Sony/Epic, Chief Keef signed to Interscope, and Lil Durk signed to Def…

Once upon a time Chance the Rapper could do no wrong. Rising from the Chicago underground in a time where the city was more likely to be identified as the home of drill and murder capital of the US, Chance became the face of independence. Landing features that looked like…

pub·lic·i·ty: a: an act or device designed to attract public interest specifically : information with news value issued as a means of…

If you want strange stories, stories that come out of left field, stories that screenwriters would give their left nut or ovary to pen, look no further, dear reader than the genre of Rap. Like the D.O.C. getting in an accident and only losing his voice — just strange —…